Trust, built one block at a time.

The Floor 8 is a prop firm. Traders buy a challenge, prove they can follow the rules, and get funded on the firm's capital.

Alex, the founder, had been trading since before 2017 and had been through other firms as a customer. His read on the category was simple. The demand is there. The problem is how firms operate. Fast payouts and cheap pricing get promised, then broken. He wanted to build the firm a trader stays with.

The company was brand new, so there was nothing to fix. There was only a position: the prop firm you can trust. Every firm in the category claims that. That was the problem we got.

Trust cannot be said. It has to be shown, and it has to be shown before a trader pays. So every decision in the brand had one test. Does this look like a firm that will still be here in ten years?

The name came from the founder. The floor is the old trading pit, and eight is infinity. The logomark is the number 8 built from blocks. The color is black & emerald. We went with Loos Extended for headlines, and good ol Inter for body.

The website is where a trader decides. The hero says it in one line: trade with capital you can trust. The rest of the page backs it up. A live payout feed, the rules in plain sight, and a written promise that every eligible payout gets paid.